About EPI


of us will need help with things like dressing, bathing, meal preparation and remembering. Family members often help out but that gets real old real fast. The experience can literally tear families apart.

“Everyone has a story.”

It may be difficult for you to imagine yourself needing that kind of care but you probably know somebody who does. You better start planning for it.

It’s not just about IRA’s and 401Ks. You are at risk of having to spend all your savings on long term care.

Tax Treatment of Long Term Care Insurance (LTCI) policies

Taxation of Long Term Care Insurance Policies

The IRS can never get enough of our money, right?
But the rules that apply to LTCI provide some good and some great tax treatment. Benefits checks paid out are always tax free for Qualified Plans. What are “qualified plans?” READ MORE >>

How Long Term Care Insurance Works for Successful People | Essential Plans of Insurance

How Long Term Care Insurance Works for Successful People

So the familiar story goes, ‘I have enough money. I don’t need Long Term Care Insurance’.
If you have that kind of money, you got it by being smart with your assets, right? Congratulations.
Here is a little quiz: If you knew if there is a 70% chance that you are going to need help with bathing, dressing, meal preparation and other activities of daily living, you probably assume that you will pay those bills out of pocket, right? READ MORE >>

Cost of long term care insurance | Essential Plans of Insurance

Costs of Care

The perception that the cost of long term care is so outrageous that it is easy to dismiss it. Besides, the government has a safety net plan, right? Like any other big expense, you need to be educated and have a plan, much like you do with children’s education, saving for retirement and buying a house. Most everybody knows somebody who has had to deal with it for themselves or parents. Unprepared people experience sticker shock once they are in crises. READ MORE >>

What’s Your Plan?

Most of us will experience the need for help with the normal activities of daily living. The cost of long term care will be the biggest expense of our lives. Because 70% of us will need to deal with it, you have to assume that you will be one of them.

What’s your plan? …

client testimonial: JSA Company

Client Testimonial: JSA Company “Security & Financial Help”

Essential Plans of Insurance client JSA Company talks about their decision to purchase Long Term Care coverage. Happy to have it to provide sense of security and financial help.

That kind of care gets paid for in one of three ways


Qualify for Medicaid

(that’s the government’s poverty level and assets need to be spent down!)

Use Up Your Savings

Short Term or Long Term Care Insurance Contract

Getting ready for it is better than dealing with a crisis when you may not be at your best. Our work is to help people through the Medicare maze and provide the necessary legal and financial tools.

The idea is to be smart about it:
protect your money, avoid family turmoil,
and be able to make choices for yourself.

What our clients are saying…

"It has been a very rewarding partnership"

Katherine Cook and Jennifer Walichnowski, The Maids of Southern NH

"They deliver current and accurate information… We really enjoy working with them."

Larry Yerdon, Strawbery Banke Museum

"Jim Better has been our trusted advisor for a long time"

Wayne Barbaro, Amesbury Chair Co.

"They present information in layman’s terms and treat us as if we are part of their family. Keep up the good work!"

Ann-Marie Miller, New Hampshire Historical Society


4 Signs of Cognitive Impairment and Why Early Detection of Memory Impairment is Important

1. Difficulty doing familiar things in their life.

Having problems with activities of daily living (ADl’s) or any activity that is part of their normal routine such as cooking, cleaning, or performing regular jobs skill could signal an issue.

2. Difficulty remembering things that happen in the last day.

Alzheimer’s and dementia affects recent memory so memory problems within the past 24 hours could be a red flag.

3. Sudden behavioral changes.

If your loved one is suddenly depressed, quiet, agitated or acting out of the norm, this may signal a problem.

4. Having trouble keeping a conversation.

The following problems in conversation could be an indication of memory impairment:

  • Asking the same question repeatedly, without remembering the answer
  • Not referring to people by name
  • Vagueness and lack of details in conversation

5 Most Important Financial Questions to Ask Your Parent

1. Do you have a durable power of attorney?

2. Have you updated your will, insurance and retirement account information recently?

3. Do you have plans or insurance in place to pay for long term care?

4. Who is advising you?

5. Where is all the important information: passports, social security cards, bank accounts, etc.?

How Boomers Should Approach Aging Parent Issues

Long Term Care Insurance

Boomers who had a rough time getting through ‘the talk’ with their kids might find that there is another uncomfortable discussion they face – the one with their parents.

Get yourself mentally and emotional prepared. Think about how you would want to be talked to in the same situation. Keep the conversation casual and as clam as possible. The conversation will be counterproductive if your frustration and anxiety comes through.


Show your support with regular communication. It is easier to talk about ‘touchy’ areas when you are already in the habit of talking about everyday things. Ask questions about their life, what they are doing and their concerns. Asking for their advice can also make them feel more valued.

Holidays can be a good time to talk about the future. However, telling them that it is not safe to live alone with everyone around the holiday table is not a good idea. Take them aside and voice your concerns and potential fixes.

Regarding financial information, it may be best to use the indirect approach. Break the ice with stories like: Phil and Doris are having trouble paying their utility bills or Frank had to get a part time job to make ends meet. This might help them open up about their personal financial situation.

If you hear that they are getting financial advice, it would be helpful to know from whom.

It’s still their life so when talking about moving to a long-term care facility present options that include in-home care or moving in with a friend or relative. Leave them feeling that they are still in control and can make their own choices.

For more information regarding Alzheimer from Dr. Wes Ashford click:


The cost of long term care depends on where it is received. The four stages begin with staying at home and receiving care from a variety of providers such as, family, home health aides and visiting nurses. This would also include Adult Daycare. The next stage is Assisted Living. This generally means a one room or a two room suite in a group setting with others in the same condition. Then nursing home care with specialty nurses and doctors. The fourth stage is hospice where efforts are limited to making the patient comfortable.

The cost also is different depending what state you are in and the level of care you need. The cost of care is generally lower in the south and higher in other parts of the country. Click on the link to see what it cost in different zip codes.

Options with Long Term Care Insurance Policies

There are 3 kinds of policies…


1. Traditional contracts

Traditional contracts provide benefits for long term care only. This means that if you don’t use it, it doesn’t pay anything. Similar to auto or fire insurance policies. These polices have a unique value for people who live in a Partnership state. Under these conditions, the Medicaid ‘spend down’ formula changes. Medicaid allows for the retention of $119,000 that does not have to be used for long term care. In Partnership states, the value is increased by the face amount of the policy. For example, Jim buys a $300,000 traditional Long Term Care Policy. Because he lives in New Hampshire (a Partnership State), the spend-down stops at $419,000.

2. Hybrid Long Term Care Policies

Hybrid Long Term Care Policies function differently. These contracts are really life insurance policies with a long term care rider. With this type of policy, the death benefit can also be used for long term care. For example, Jim decides to by a $300,000 hybrid policy because, if he is one of the 1/3rd of the population that will die before they need long term care, the policy will pay off. There is no ‘use it or lose it’. Unfortunately, these policies are not eligible for the Partnership Plan.

3. Short Term Care (STC)

Short Term Care (STC) policies are new to the market and offer lower premiums for a shorter period of coverage. Under Hybrids or Tradition contracts, benefits can be available for 2 years or life time. The STC’s cover only up to 365 days.

Useful Links:

Contact us today to get started. 
Call 833-902-2020.

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