What Is Luxury Senior Living?
Where does this kind of money come from: deep deep pockets and/or long term care insurance.
Luxury senior living communities, as the name suggests, emphasize high-end or highly specific amenities and features.
Some are located near golf courses, so that appeals to a certain demographic, while some boast luxury amenities and others a close proximity to nature or cultural life that appeals to them. They really run the gamut.
Depending on the target age and care needs of the community’s residents, amenities and services may also include:
Activities that offer entertainment or educational value, such as lectures, arts and crafts sessions and movie nights
Fitness offerings, such as classes, a gym, a pool and tennis or pickleball courts
Transportation assistance to doctor’s appointments, shopping centers, restaurants and other off-campus locations
These resort-like communities are not only comfortable and lively, but they can offer a sense of exclusivity, catering to wealthy seniors who have the kind of cash (or good insurance) on hand to afford luxury details. These extra touches can include private patios or balconies, high-end kitchen appliances and in-unit laundry machines, hair and nail salons and several restaurants and other dining options.
Other services at such high-end communities may include:
- Housekeeping and laundry services
- Grocery delivery
- Spa treatments
- A 24-hour concierge
- Pet care assistanceAn on-site movie theater
- Well-manicured grounds and landscaping
- Home health services
While many senior living options offer similar amenities, the distinction for a luxury community comes in the quality or specificity of these options. Offering a special amenity that an individual really loves that they can’t find elsewhere can help communities justify a higher price point.
[Source: US News and World Report]
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